Category: Branding
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Branding & Marketing
Salem county’s premiere floral studio is expanding operations. In addition to providing floral services for weddings, memorials, parties and events, in 2020 they moved into a spacious new studio, opened a retail boutique and began working on building an event space worthy of traveling to their between-two-points location. Owing to more than a decade’s experience […]
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CONFERENCE PROMOTIONS
Rutgers Business School hosts a forward-looking conference each year, alternating between IGBE — Innovations in Graduate Education — and UGBE — Innovations in Undergraduate Education. After losing a year to COVID, in 2021 they combined the two conferences: IUGBE, or Innovations in Undergraduate & Graduate Education. Hosted virtually, the conference nonetheless mailed a printed copy […]
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Brand Launch
Proprietress Stacey Goldberg has a dream of setting up an ice cream empire. Kicking things off in Deptford, NJ in the summer of 2022, she had a name, a store, and six weeks to get things moving before the unofficial beginning of Ice Cream Season (e.g., June 1). She came to Team Eric to design […]
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2020 Yearbook Cover
The Delaware River Yachtsmen’s Association is an affiliation of marinas and clubs along the Delaware River from Trenton, NJ to Wilmington, DE. Each year, they publish a yearbook made available to their membership of 5,000 pleasure boaters. Cover art for the Yearbook traditionally features a photo of boaters enjoying the river. This year, I suggested […]
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Conference Promotions
Continuing our relationship with MAACBA — the Mid-Atlantic Association of Colleges of Business Administration — for the fourth year in 2019, I designed and produced the 40+page event program, a suite of poster-sized event signage, and a set of PowerPoint templates for both presenters and event staff. The annual MAACBA conference gives Deans at business […]
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Branding & Promotion
Branding and marketing for South Jersey STEAM academy
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Conference Promotions
Engaging with MAACBA — the Mid-Atlantic Association of Colleges of Business Administration — for three years and counting, Team Eric(TM) designed these 40-page event booklets for several of the organization’s annual conferences, as well as assisting with a number of other event branding and marketing undertakings. The annual MAACBA conference gives Deans at business schools […]
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Brand Revision
The Paulsboro Sportsmen’s Association, a prestigious social club in Gloucester County NJ, wanted to update their logo without losing any of the hard-earned recognition they’ve built in the community over the past 80-plus years. The new logo I designed for them mirrors the color, form, and iconography of the original logo, embellished with a few […]
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Other Earthlings
Working from an original novel/screenplay, we developed a proof-of-concept episode (e.g., unlike a pilot, it starts in the middle of the story) of Other Earthlings to push the boundaries of what podcast listeners expect in terms of production value: professional voice acting, original music and scoring, and Hollywood-quality audio engineering. Here’s the introduction:
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World’s Greatest Wedding Announcement
I know, I know… what’s this personal piece doing in what’s clearly meant to be a professional portfolio? But come on, look at it. Custom-made Muppets that are dead-ringers for the couple getting hitched? A dozen costume changes? On-location shots in Central Park, Sak’s Fifth Avenue, the Catskills, Cap’n Kat’s and Cowtown Rodeo? Let this […]