Conference Promotions

Engaging with MAACBA — the Mid-Atlantic Association of Colleges of Business Administration — for three years and counting, Team Eric(TM) designed these 40-page event booklets for several of the organization’s annual conferences, as well as assisting with a number of other event branding and marketing undertakings. The annual MAACBA conference gives Deans at business schools throughout the Mid-Atlantic region and opportunity to socialize and collaborate, strengthen personal and professional relationships, and share emerging best practices.

Though it takes place for only three days once a year, the MAACBA conference nevertheless competes for Deans’ limited time and professional development budgets. This realization led the organization’s leadership to increase the attention they give to scheduling enticing speakers and promoting the event to prospective attendees.