Sure Sort Promotional Video

OPEX Corporation provides leading edge warehouse automation solutions ranging from storeroom-sized systems to installations that fill industrial warehouse complexes. Their marketing has traditionally focused on their products and their products’ features. A recent rebranding initiative is changing the perception of OPEX as not a product vendor, but a solutions provider. This video is the first effort under that new brand to focus on an emotive, rather than purely informational, message.

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