Working in tandem with Paulsboro’s public school system, aka The Paulsboro Public Schools, the Pegasus Foundation is endeavoring to improve the educational outcomes of its student body with a progressive Arts & Sciences-focuses curriculum. While still in its formative stages, Pegasus leadership approached Team Eric(TM) to tackle a number of challenges:
- Develop a logo and identity system that both coordinates with that of the public schools while also remaining distinct from it
- Articulate messaging to appeal to prospective supporters based on the strengths of PEF’s action-focused 5-year plan, rather that restating the challenges facing the district
- Introduce potential donors to the breadth and depth of career opportunities a STEAM curriculum — Science, Technology, Engineering, Art and Mathematics — provides, including blue and white collar jobs in business, industry, the military, politics and altruism.
- Coordinate with group leadership to prepare and promote a fundraising event to roll the new Pegasus brand out to prospective donors.
The solution we came up with — as well as the Foundation’s inaugural fundraising event — exceeded the client team’s expectations.