Fuel Up with Chef Wayne

It’s time to Fuel Up with Chef Wayne! Over the course of five seasons, we produced 70 episodes of this cooking instruction series for Aramark from one end to the other — concepting, storyboards, scripting, shooting, editing, titles and music.

While the Chef Wayne series was for use by high school cafeteria workers, the series maintained standards well above what you might expect. Each season presented its own format and style, based on contemporary broadcast and online design trends. At the center of it all was the larger-than-life persona we developed for celebrity Chef Wayne Hoekstra: equal parts knowledgeable, meticulous, nurturing and fun, Chef Wayne commanded the attention of his viewing audience through the preparation of each of the new recipes he presented.