Proprietress Stacey Goldberg has a dream of setting up an ice cream empire. Kicking things off in Deptford, NJ in the summer of 2022, she had a name, a store, and six weeks to get things moving before the unofficial beginning of Ice Cream Season (e.g., June 1). 
She came to Team Eric to design a logo she could put on the light-up street-facing pylon in front of the store, but left with quite a bit more: deliverables for this project included:
- A logo and brand identity
- Mascot character illustration
- Names and recipes for a dozen mouthwatering sundaes
- A series of printed and digital menu boards
- Uniform design, including T-shirts and aprons
- Social media presence on Facebook, Instagram, and Twitter
- Business media presence on Yelp, Google, Apple Maps and Waze
