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Conference Promotions

Engaging with MAACBA — the Mid-Atlantic Association of Colleges of Business Administration — for three years and counting, Team Eric(TM) designed these 40-page event booklets for several of the organization’s annual conferences, as well as assisting with a number of other event branding and marketing undertakings. The annual MAACBA conference gives Deans at business schools…

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Brand Revision

The Paulsboro Sportsmen’s Association, a prestigious social club in Gloucester County NJ, wanted to update their logo without losing any of the hard-earned recognition they’ve built in the community over the past 80-plus years. The new logo I designed for them mirrors the color, form, and iconography of the original logo, embellished with a few…

Other Earthlings logo
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Other Earthlings

Working from an original novel/screenplay, we developed a proof-of-concept episode (e.g., unlike a pilot, it starts in the middle of the story) of Other Earthlings to push the boundaries of what podcast listeners expect in terms of production value: professional voice acting, original music and scoring, and Hollywood-quality audio engineering. Here’s the introduction:

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Promoting Rowan’s Rohrer College of Business

Team Eric(TM) has an ongoing relationship assisting Rowan University’s Rohrer College of Business with student-focused marketing. In keeping with an organization their size, Rowan Global enforces a well-defined set of brand standards on each of its subordinate groups in order to promote a cohesive whole; promoting the Rohrer College in such a way that it…

World’s Greatest Wedding Announcement
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World’s Greatest Wedding Announcement

I know, I know… what’s this personal piece doing in what’s clearly meant to be a professional portfolio? But come on, look at it. Custom-made Muppets that are dead-ringers for the couple getting hitched? A dozen costume changes? On-location shots in Central Park, Sak’s Fifth Avenue, the Catskills, Cap’n Kat’s and Cowtown Rodeo? Let this…

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Branding & Website

A side project come to fruition, Black Cat Flowerworks offers custom floral arrangement services for weddings, events, funerals, and corporate and restaurant interiors. Project included naming and logo development, photography, website design and production, ongoing Yelp and Instagram support, and creation of a standard suite of business collateral.

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